The new logo centers is a letter-based mark, depicting an "H" and a light source. Asymmetrical rays convey light bursting through darkness in strong, clean lines.
Helvetica Neue supports the mark with no nonsense, set with tight line spacing to convey the organization's renewed focus alongside the existing immediacy and strength of their message.
"I've had the honor of working alongside Kyle since 2013 in everything from simple design requests to full rebrands. Kyle is uniquely gifted in creating something magnificent out of nothing. He asks the right questions, takes the time to be intentional, and executes a thoughtful design process. Every time I start a project with Kyle, I don’t have to worry about being happy with the end product because he brings a spirit of excellence to everything he touches."