The Grove Church

A church with over 30 years of focus on the Gospel and families, Piney Grove Baptist Church was looking to craft a brand that accurately expressed those long-held core values. After they changed their name to The Grove Church in 2018, I partnered with them to establish a brand identity that will carry them into the next season of their ministry.


Brand identity
Brand style guide
Logo development
Creative strategy

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The brand is built on a mark that brings a sense of connectedness and flourishing to the forefront, with a continuous "vine" and four leaves weaving into a "G" shape. Each leaf implies an aspect of movement that The Grove Church sees in a believer's life, with the last leaf at the top right representing fruit as a result of the other three movements.

The mark was designed to be versatile in application, and to be strong both with and without supporting typography.

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In line with their focus on the Gospel and families, The Grove Church adopted "Helping Families Flourish" as their leading brand statement. As we developed other brand elements, this phrase became a guide, informing choices for typefaces, color, and sub-brands. A friendly and confident type pairing took the stage with the mark, visually connecting with its flourishes and providing a built-in system for use cases going forward. Medium green pairs with a range of grays, establishing a greater sense of growth, versatility, and approachability to the brand. For their children's ministry, GroveKids, I developed a custom wordmark that further extends the focus on connectedness and flourishing to the next generation.

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