Brand style guide
The brand is built on a mark that brings a sense of connectedness and flourishing to the forefront, with a continuous "vine" and four leaves weaving into a "G" shape. Each leaf implies an aspect of movement that The Grove Church sees in a believer's life, with the last leaf at the top right representing fruit as a result of the other three movements.
The mark was designed to be versatile in application, and to be strong both with and without supporting typography.
In line with their focus on the Gospel and families, The Grove Church adopted "Helping Families Flourish" as their leading brand statement. As we developed other brand elements, this phrase became a guide, informing choices for typefaces, color, and sub-brands. A friendly and confident type pairing took the stage with the mark, visually connecting with its flourishes and providing a built-in system for use cases going forward. Medium green pairs with a range of grays, establishing a greater sense of growth, versatility, and approachability to the brand. For their children's ministry, GroveKids, I developed a custom wordmark that further extends the focus on connectedness and flourishing to the next generation.