Photo of Rule of Life book open to "Session 3: Searching Questions" opening spread

The Rule of Life

The Chattanooga House of Prayer exists to partner with God in seeking the transformation of their city through unified prayer, worship, and action. Since 2009, the house of prayer has started and supported numerous initiatives in Chattanooga, and in 2018 launched Rhythms Chattanooga, a spiritual formation ministry serving the city's well-being through cultivating healthy spiritual rhythms in believers' lives. The ministry hosts a series of retreats to facilitate this vision and approached me in 2021 to help bring life to the content of those retreats through the layout of physical guide books.

Scope

Creative strategy
Print layout

Photo of cover of Rule of Life book
Photo of Rule of Life book open to Sacred Time page
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The Rule of Life by Adam Whitescarver is the first published guide in the series, and as such sets the design direction for future guides. In initial discussions, the house of prayer expressed a desire for layout to feel elegant and immersive while fostering a peaceful reading experience.

Intended for use by those attending the ministry's own retreats as well as retreat facilitators and readers that are not connected directly to the Chattanooga House of Prayer, I set out to create a design system that ties the guides to the main ChattHOP brand and builds on it at the same time.

Photo of Rule of Life book open to part of "Session 2: Practical Matters" with a person holding the book
Photo of Rule of Life book open to "Session 2: Practical Matters" opening spread
Photo of Rule of Life book open to part of "Session 2: Practical Matters" with a person holding the book
Photo of Rule of Life book open to "Sacred Space and Time Considerations"
Photo of Rule of Life book open to "Session 3: Searching Questions" opening spread on a couch with a person holding the book
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The resulting solution is a clean, timeless system that is built to be modular, adapting to the content of future guides. Typefonderie's Mencken establishes large titles and headlines, while assorted weights of the Freight superfamily from Phil's Fonts hold the copy foundation and remaining elements. These type choices support a reading experience that creates as little friction as possible for the reader as they engage in reflection and prayer.

The spacious layout system wraps copy in beautiful photography that will change thematically in each guide. Since a rule of life is defined as a structure that supports spiritual growth and life, the curated photography in this volume follows the theme of plants growing on, around, and inside structures—on a trellis, around fences, inside greenhouses, etc.

As a follower of Jesus seeking to work with people doing transformative work in the world, this project was a joy to work on, and the resource is incredibly helpful for anyone seeking to write a rule of life for themselves or their family.

Copies of the guide available here: The Rule of Life
Copy editing by Eliza McNelly
Book photos courtesy of Nani Williams, used by permission

Photo of a stack of Rule of Life books on a green circular plate on a striped table
Photo of Rule of Life book open to "Session 3: Searching Questions" opening spread
Photo of back cover of Rule of Life book
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